What’s Different about our coffee?
THE COFFEE BEANS!
THE COFFEE ROASTERS!
THE COFFEE ROAST!
OUR GUARANTEE!
IT STARTS WITH THE COFEE BEANS!
- Sweet Sam’s imports only the highest grade of
Arabica coffee bean. If the highest grade is not available, we will go
without the coffee beans until it is – only the best for you!
- Sweet Sam’s uses only the largest (screen 16 and
17) most uniform bean coffee.
- Sweet Sam’s deals exclusively with estates which
are vigilant with respect to their picking, processing and exporting methods of coffee beans.
Our importers are requested to only deal with coffee estates which are members
of and subscribe to the Specialty Coffee of American standards.
IT CONTINUES WITH THE ROASTER!
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Sweet Sam’s uses small batch carousel roasters which use a
circular movement like a carousel and gently air roast ¼ lb of green coffee
beans per batch. This allows a yield of 120 – 135, 6 ounce cups of java per
pound! As we grow, we add more – not larger – roasters.
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Other roasters use production drum roasters which roast
anywhere from 15 to 300 + lbs of coffee per batch. The weight and friction from
the drum movement pulverizes and otherwise damages the beans. This decreases
yield from coffee roasted by this method to 90 – 100, 6 ounce cups per pound.
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Sweet Sam’s, because of the design of the roaster, visually
monitors each batch of green during the roasting process. The moisture levels
vary significantly in green coffee beans – even within the same harvest, same
pick, same bag – this is important to the continuity of the roast. We guarantee
your enjoyment of that continuity with each pound of Sweet Sam’s Java Joint
coffee!
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Other roasters cannot see what is happening during the
roasting process. At a specific time during the roasting period, they insert a
‘tryer’ – looks like a measuring cup shaped like a pie wedge – into the drum.
The tryer is pulled out and the roasting beans examined. If the roasting
process has proceeded to far or not uniformly, there is no correction method
available. That can explain the lack of consistency in coffee labeled the same,
but which tastes different from batch to batch.
THEN THERE IS THE ROAST:
- It is all about you! Sweet Sam’s guarantees the
roast of your choice. Our general roasts are specific to the bean’s country
of origin. Each region estate enjoys nuances specific to their topography,
soil composition, weather, etc., Sweet Sam’s does the research to ensure that
roast of each varietal is truly representative of the best each region can
offer. All of the individual personality, mouth feel, aroma, finish, flavor,
etc., of each bean is presented to you for your personal selection.
- Sweet Sam’s will also roast and blend to your
specification, just ask!
- Other roasters – Roast to a color. Regardless of
the origin of the bean. The individual characteristics of each region are
lost. Most often roasters roast too dark and present burnt coffee beans to
their customers.
OUR GUARANTEE!
At Sweet Sam’s Java Joint, we are truly excited for the
opportunity to create an incredible taste experience for you. We have done the
work to bring together the best green coffee beans, the best roaster, and the
best roasting method.
Because of this, we are excited to provide our customers
with the best tasting coffee, with the highest yield, shipped within 24 hours of
the roast, enabling us to fulfill our commitment to you to be your corner
roaster.
Sweet Sam’s Java Joint Customer Guarantee
We guarantee our service, quality and your satisfaction
– absolutely - every time! |